30 Social Media Content Ideas You Should Try

Are you too busy to come up with content ideas for your social media? Have you been inconsistent with posting? Are you losing engagement and interactions on your social media pages?

Then this article is for you!

Social media is an integral part of branding and marketing for businesses. It is an effective way to reach new audiences with engaging and quality content.  The way you use it passes an important message to your followers and potential customers. For example, if you aren’t posting useful or relevant content, potential customers might think you aren’t the right brand for them.

Another social media presence killer is Inconsistency. When a potential customer stumbles upon your page, their first instinct is to scroll through it. So what happens when they find out you post twice every three months? Their buying fingers get numb because they don’t trust your brand. 

Consistent posting, amongst others, is a great and sure way to give a legitimate feel to your business. It tells potential customers that you are active, on top of your game, and can be trusted.

If you’ve been struggling to come up with content and be consistent on social media, you’re about to get help. I’ve curated a list of 30 social media content ideas you should try.

Note: This list is not particular to any type of business.

  1. Share behind-the-scenes videos

One of the best ways to heighten your customer’s interest in your brand is by giving them a peek into how you do what you do. It gives your potential customers a feeling of inclusion and ultimately creates a deeper connection between them and your brand.

Behind-the-scenes videos are usually short, entertaining and a great tool to showcase the quality of your service and products.

Here’s a great example of a behind-the-scenes video:

Sample: https://www.instagram.com/reel/CcN4hw4D0XI/?igshid=NDRkN2NkYzU=


There’s a quote for almost everything. You can use this to your advantage. It could be a motivational or inspirational quote. Just make sure it aligns with your business goals and the services you offer.

Also, it’s a great way to motivate your customers to do or change something. For instance, coming across a motivational quote that says “conquering your Monday tasks makes you a badass” might be what one of your customers needs to get out of bed on a Monday morning.

  1. Picture/videos of products

This is a no-brainer. There’s no better way to tell your customers about your products than with a picture or video. Whatever you sell —physical or digital products should be posted on your social media pages frequently.

Sample: https://www.instagram.com/p/Chrb7FdsvWW/?igshid=NDRkN2NkYzU=

  1. Tips and advice

A great way to position your brand as valuable or useful is by giving out useful advice or tips relevant to your niche. A writer can post tips on how to start and finish writing a book. A hair merchant can advise followers on how to take care of their wigs.

Although this isn’t a sales post, it gives value to your customers. Potential customers are more likely to patronize a brand that adds value to their lives.

Sample: https://www.instagram.com/p/CiNYYxIDiPn/?igshid=NDRkN2NkYzU=

  1. Post a challenge

A great and fun way to engage your customers is with a challenge. It doesn’t have to be grand or fancy, it could be to take a selfie and post with a hashtag whenever they visit your physical shop or when they read a book of yours.

This idea gives your business lots of engagement and interactions. You can also repost the entries on your page.

  1. Share recommendations

Recommendations are a great way to demonstrate your expertise. You could recommend a product to your followers by telling them about its benefits. You can also recommend things you think your audience might find interesting to keep them engaged.

Sample: https://www.instagram.com/reel/CgCWdEjKEX0/?igshid=NDRkN2NkYzU=

  1. Ask for recommendations

Social media is a two-way street. Asides from giving recommendations, you can ask your followers for recommendations.

  1. Holiday posts

Holiday posts are a great way to celebrate with your followers/potential customers. It could be a happy new month post, teacher’s day, national independence day, or any other national/international holiday. For more holiday dates, click here

Sample: https://www.instagram.com/p/CjlAtxltfUA/?igshid=NDRkN2NkYzU=

  1. How-to tutorials

Another great way to demonstrate your expertise is through how-to tutorials. You could teach our followers how to use a particular product or service you offer.

This could come in the form of guides —videos or posts. For example, if you run a content writing agency, you could create a guide on how to write a great “about us” page.

Sample: https://www.instagram.com/p/CeWLmjcqwQ6/?igshid=NDRkN2NkYzU=

  1. Industry news

One way to stay relevant and useful to your followers is to share industry updates and statistics. Talk about the next big thing coming in your related industry and how it can benefit your followers.

  1. Question and answer sessions

Question and answer sessions are a good way to interact with your followers. It gives you an insight into what actions your potential customers are taking.

You could start by asking about their day and slowly turn it into a weekly post series that gives you insights into what they like or how your business can help them.

Sample: https://www.instagram.com/p/CiLBZPmKp6o/?igshid=NDRkN2NkYzU=

  1. Promote your partners

If you have partners or ever partnered with another company or business, you could promote them on your business page.

Doing this can help you connect with the other brand’s audience as well. Make sure to tag them and write a good copy so you can get a repost on their page.

  1. Thank your followers/customers 

A business can not exist without its customers. You could celebrate hitting 1000 followers on Instagram or thank a customer for patronizing your business.

Sample: https://www.instagram.com/p/Cctg1lgDzcX/?igshid=NDRkN2NkYzU=

  1. Reviews

Reviews help you showcase your expertise and experience in one post.

Sample: https://www.instagram.com/p/Cg1zQFMMWl5/?igshid=NDRkN2NkYzU=

  1. Share your story

This is an amazing idea that tells the audience about your business. Make posts about how you conceived the idea of your business, the struggles at the beginning stage, when you thought about quitting, and what kept you going.

 It gives your brand a story and helps your customers connect deeply with you.

  1. Introduce your team

Unless your company is run by robots, it’s always a good idea to introduce your team. You could create individual posts per week about a particular team member or introduce them together.

Sample: https://www.instagram.com/reel/CfwlWmFK2dl/?igshid=NDRkN2NkYzU=

  1. Talk about your most purchased products

If you have a particular product that’s high in demand, talk about it often. This doesn’t mean you shouldn’t advertise your other products, just give a little bit more attention to that particular product.

  1. Introduce new team members

Another great content idea is introducing new team members. When there’s a new addition to your team, you can say a few things about them on your social media page.


Reposting useful content written by someone else is another great way to keep your followers and potential customers updated and engaged.

  1. Repurpose content

Do you have an amazing blog post that got lots of comments and views? You can turn it into graphics or a video. Repurposing content is a great opportunity to reach more audiences who are following you on other platforms.

  1. Post throwbacks

You can share an old picture or video showing how far you’ve been in the game. For example, a throwback to when we started ABC company.

  1. Create a weekly or monthly  series

There are some broad topics or ideas that can be broken into a series. Instead of trying to fit everything into a single post, you can expand on a particular aspect of that topic every week or month.





  1. Talk about trendy topics

Do you remember the era of little miss? Do you remember when Tobi Amusan broke a world record? These are trendy topics that can be used to create content relevant to your brand.

Also, using the right hashtags for such topics can automatically put your business in front of people searching about that topic.

Sample: https://www.instagram.com/p/CgjTvxTMaRq/?igshid=NDRkN2NkYzU=

  1. Talk about a job opening at your company

Are you searching for new talents? Let your customers know by posting about it on your social media page. You can also ask them to refer others or share the post.


  1. Post about a product launch

Are you launching a new product? Talk about it on social media. There’s no better place to announce a new product than your social media page.

A catchy post or video about the product will keep your customers anticipating its release.

Sample: https://www.instagram.com/p/CiQEFGCK6e6/?igshid=NDRkN2NkYzU=

  1. Post about an upcoming event

Is your company hosting an upcoming event? Announce it on social media. Invite your customers/ followers, it will be a great way to bond and share more information about your company with them.

Sample: https://www.instagram.com/p/CjVjXS3M_mQ/?igshid=NDRkN2NkYzU=

  1. Congratulate someone

Congratulate someone — a fan, mentor, employee, or thought leader within or outside your industry who just accomplished something great.

  1. Share memes

Asides from your regular posts, you can also post memes and funny gifs on your social media page.

Sample: https://www.instagram.com/reel/CgUV6d4KuWZ/?igshid=NDRkN2NkYzU=

  1. FAQs

Every niche has its frequently asked questions. If most of your customers are asking the same question frequently, you could turn it into a post rather than answering them one by one.

Sample:  https://www.instagram.com/p/ChFest9qSmy/?igshid=NDRkN2NkYzU=

  1. Employee Spotlight

Talk about a particular team member. You could emphasize how they’ve impacted the team or how they’ve helped the company grow. Such posts help your customers familiarize themselves with the people behind your brand and also help your employees feel proud of themselves.

Sample: https://www.instagram.com/reel/ChKak61la8_/?igshid=NDRkN2NkYzU=

If you’ve been struggling to come up with good social media content for your business page, these ideas are going to help you get started.

Social media is a great way to connect with potential customers on a wider scale. However, without adequate time and expertise, your efforts to run your business social media page might be futile.

As a business owner, online visibility is key to your business growth and that includes coming up with great content and posting consistently on social media platforms.

Words On Us is a content development agency and we can help you handle your social media pages. Letting us handle your social media reduces the burden of posting content that isn’t relevant and useful along with inconsistencies.

When you work with us, you can be sure that you are getting premium content that will help you engage with your audience. Contact us today.

I hope you found this article useful. Don’t forget to drop a comment and let me know what you think.

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