5 things you need to know about keyword research

What is Keyword Research?

Keywords are words or phrases used by internet users to find what they are searching for. If you are searching for an article, you need to input phrases related to the article into a search engine like google to get relevant results.

Since potential customers are using these keywords to find what they need on the internet, it is only strategic that businesses make use of these keywords. This is where keyword research comes in.

Keyword research is the process by which businesses carry out researches on keywords potential customers are using. The process involves thinking like your audience when carrying out the research. For example, if you input a keyword into a search engine like google, when you scroll down, you see others questions asked by people. This gives you an idea of the other things they might need in the process of their research and also what content people are looking for.

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After conducting the research, the relevant keywords should be used to generate content targeted at your audience’s needs. This process is very important for business owners, it helps generate more traffic for your businesses if used strategically.

Keyword Research Tools

Keyword research tools are tools that give insight into how certain keywords are searched. These tools determine the value of a keyword.

The main keyword of your content is inserted into the keyword research tool to generate similar keywords and a performance report. The report includes the ranking, competition, search volume, and potential traffic of the keywords generated.

There are lots of keyword research tools online that can be used to generate keywords. Tools such as Soovle, Google search console, Google keyword planner, SECockpit,, Moz Keyword Explorer, etc.

The right keywords will get your content in front of your target audience. So, it is important to conduct proper keyword research before including keywords in your marketing strategy.

Keyword Research and Digital Marketing

If you are a business owner who makes use of the digital space, it is important to make use of this process as it is relevant for Search Engine Optimization (SEO). Using the right keywords makes it easier for people to find your business online.

Keyword research helps you identify what your audience wants. When you conduct keyword research, it tells you what people are looking for and helps you create content relevant to topics been search for. This is important for your business growth, when you can easily identify what your audience what and reach out to them using the right keywords, it generates traffic for your business.

Importance of Keyword Research

The importance of keyword research is to gain insight into what your target audience is searching for. The insight of this research can help you create valuable content that will help generate more traffic and improve your marketing strategy.

Keyword research tells the topics people care about, and if you use SEO tools, you will figure out how relevant these topics are to your audience.


How to Use Keyword Research

You can start using keywords by following the five steps bellows;

Paying attention to your audience

When you put out content, you should pay attention to your audience, listen to their questions and comments. This is going to be the basis for your research.

When you listen to your audience, it tells you what they are interested in and helps you generate content relevant to them. Understanding your target audience is the most important step in digital marketing.

Base your keyword research on their questions

When you pay attention to your audience, you can start researching keywords based on their comments and questions.  By doing this, you will generate content relevant to their needs.

When you type their questions into search engines like google, you get other questions asked by people. For example, when you search for keyword research, you see articles related to it and when you scroll downwards you see the other questions asked by people. Knowing this gives you insight into what people want to know when they are searching for information related to your business.

Research the popularity of the Keyword

When you carry out keyword research, you should check the popularity and competition of the keywords.

You can use Google tools to check how many searches a keyword receives monthly. The best keywords to use are the one being searched for in high numbers and doesn’t have lots of people using it in their websites. So you should search for keywords with high popularity and low competition.

Use the Keyword for your website

When you’ve identified the keywords you’d like to start using, you have to develop a plan to include these keywords in the content generated for your website.

You should include these keywords in your page URL, page content, page title, and title of any images used. When you do this, it is clear to search engines that your page is focused on information searched for and it will be displayed to people who need that information.

Track your results

It is important to know which of your works is bringing the most traffic. You can identify it by using your website analytic features.

Using tools like google analytics will show you where the traffic on your website is generated from. Check the search terms/topics bringing people to your website and generate more contents people would be interested in.


You’ve been searching for a way to generated more traffic and increase your customers? You should consider including keywords in your content.

Before choosing keywords, you should carry out keyword research. You should pay more attention to your audience and figure out the information they need. When your content is focused on the needs of your customers, it leads to an increase in your number of customers and sales.