Repurposing content involves revising existing content to maximize its value to reach a new target audience. It allows you to use your resources wisely to reach a wider audience, saves you time on creating new content, and allows you to reach people you might have missed the first time.
Repurposing content is advantageous to business owners who have little or no time and resources to create new content for their businesses. Instead of creating new ones, content can be revised from blog plots that generated a good amount of traffic into infographics or even videos to attain a wider reach. It is important to understand that this isn’t sharing or reposting old articles or information but revising previously used contents into new formats to fit into recent situations.
Reasons Why You Should Repurpose Content
- To Maximize Content’s Value
By repurposing old content, you get to maximize the content value as it helps you get to a wider reach. You can revise old blog articles to meet a new target audience or to make them fit into a recent happening, you can turn elements from an article into an infographic to make people more interested and therefore generating more traffic.
- It Saves Time
Most business owners have little or no time to create new and engaging content every day but you can give off the impression that you are, by revising old content to suit a new target audience while saving time.
- To boost SEO
Repurposing content allows you to make use of your search engine optimization. You can rework your blog post by updating it with keywords that are more recent to drive more traffic than it initially did.
Also, it allows you to reach a wider audience by investing your resources wisely. For example, you base a blog post on a video driving you a lot of traffic, automatically you have boosted your interactions and saved you time and resources.
Steps To Take When Repurposing Content
Before repurposing contents, they are several steps you need to carefully take to get the best out of it.
- Identifying content that captivated the audience
Identifying a blog post or article is the first step to consider when repurposing content. You need to figure out which of your contents had the most traffic when it was posted the first time around.
You can identify this using google analytical features to determine which of your blog posts has the highest number of views. Checking the comments on it also lets you know if the audience enjoyed it. You should also consider why it received that much traffic at the time it was posted.
After identifying this blog post, you can then repurpose its content.
- Format of the repurposed contents
After identifying the content that drove much traffic, you need to figure out how to repurpose the content and its value after repurposing. Identifying your target audience is another criteria you need to consider before formatting your content to meet their needs, you need to understand them to engage them with content they are most likely to interact with
- How to repurpose content
Writing new content isn’t easy to do. It takes time and resources but repurposing existing saves you from all that stress and adds more value to existing content.
They are several ways to repurpose these contents. For example, you could repurpose segments of a blog post into the following;
- PowerPoint slides
- Podcasts, etc.
Example of Repurposing content
On The Words On Us blog, we have a published article on How to write a book (non-fiction)
In this article, there’s a section outlining a book as you can see below.
In this section, we talked briefly about outlining a book. We understood how valuable outlining a book is to our audience and decided to develop this section into a new article creating an outline for your book/article
By doing this, we have repurposed the section on outlining a book into a new article.
That’s how repurposing content works. After identifying the content that captivated your audience, you can now repurpose a segment or the whole article into a different form. In this case, we repurposed a section into an article.
Taking advantage of repurposing content should be a part of your marketing strategy. It makes good use of your search engine optimization to generate more traffic and interactions while maximizing the value of already existing content to save you time and resources.