Have you ever read a post from a blog or website dated seven years ago that you still found interesting and immensely useful? That right there is evergreen content.
Evergreen content is the kind of content that can never go out of date. It can be posted whenever and stays relevant to the reader regardless of the time or season.
Evergreen content revolves around timeless topics. Topics that are not strictly connected to a time or season. Evergreen content is the kind that a reader could bookmark months before and still come back to it. Think of evergreen content as the opposite of timely content. Timely content is often only relevant in the now, while evergreen content stays relevant for a very long time
Example of evergreen content are topics like:
- How to keep your clothes tidy.
- How to fry an egg.
- How to stay motivated
- How to get out of a toxic relationship
- How to lose weight in 30 days.
These are just some random examples of evergreen topics. They may or may not be relevant to your blog or niche so you’d need to find evergreen topics particular to your niche that your readers will always find relevant. For instance, if you own a blog that caters to the information needs of pregnant women and nursing mothers, you could have evergreen topics such as:
- Common problems during pregnancy and how to handle them.
- How to deal with morning sickness
- How to soothe a colicky baby
These are topics that will stay relevant to pregnant and nursing mothers, and all you’d have to do is update them with new information when any.
Why does your blog need evergreen content?
- It Brings Organic Traffic: Evergreen content often involve FAQ questions, so naturally, people would be drawn to search results that answer their questions. Evergreen content, coupled with great SEO, will keep your blog at the top of the search results, bringing you organic traffic that could eventually turn to subscriptions from people who find your article informative or interesting.
- It’s Great for Backlinks: The more detailed, informative and relevant an article is, the more it is likely to be referenced. With evergreen content, there is always a very high probability of your site or blog being linked to by other blogs, sites or social media posts. This can continue for as long as possible because your content is incredibly relevant, and people will always look to it for information whenever.
- It’s Great for Content Marketing: Your marketing strategies are somewhat incomplete without evergreen content. Content marketing is all about creating and distributing relevant content to an interested audience, and there is no content more relevant than evergreen content. It is both timely and timeless because readers will always search for them. So, with content marketing, as much as it is important to create content that will draw attention, you have to also create one that will always be there to answer that one particular and constant question.
- It Requires Little or no Update: With time-sensitive content, you’d have to update them with information as they come, but evergreen content does not have this problem. It needs little or no update because its current information will remain valuable any time it is read.
The key to creating evergreen content is creating one with quality and valuable information. It has to be detailed, and it has to answer a question that the reader has asked.
The overall benefit of evergreen content is that they will continue to work for you long after you’ve published it. They will continuously generate leads and increase traffic to your blog.
There you have it! If you any questions about evergreen content or you need help creating one, leave us a comment and we will get back to you ASAP!