Are you confused on the steps to take to create content for your site or page? This process of content creation should help.
Content creation is the process of coming up with topics that relate to and appeal to your target audience, and then creating visual or written content for your target audience, through formats such as blog, video, infographics, eBook etc. based on these topics.
The process of content creation is pretty straightforward. To create the right content for your target audience, you need to:
1. SET OUT THE OBJECTIVES FOR YOUR CONTENT
Why do you want to create content? Different content creators have different answers to this question. Some create content to drive traffic to a website; others create content to increase or instigate sales of a product. There are so many objectives for content creation; define yours, and set out your goals.
2. DEFINE YOUR BUYER PERSONA
Your buyer persona is your target audience; the people that you want to engage. After you have set your objectives, define your audience, know the kind of people you want visiting your site or page. Once you know your audience and understand what they are like; you’d able to give them what need.
4. CHOOSE THE RIGHT FORMAT TO ENGAGE YOUR AUDIENCE
This is a vital process that you should handle with care. The format for your content creation depends largely on your platform and your target audience. You need to discover how best your audience loves to be engaged. Are they readers, or would they prefer a short video? Decide which kind they like and then merge that with your chosen platform. For instance, Instagram is a picture-based platform, so naturally, if your target audience is on Instagram, they would love to see pictures. However, it’s okay to switch it up, don’t get stuck with one format alone.
5. CHOOSE YOUR CONTENT PROMOTION PLATFORM
Social media, email marketing, paid promotion, syndication etc. These are platforms for promoting your content. On social media, we have Facebook, YouTube, Instagram, Twitter, LinkedIn, etc. These social media platforms have different ways in which content is displayed and promoted. For instance, YouTube uses video format, while Twitter uses text format. Understand what format works in each platform and stay consistent with this process.
6. DO SEO OR KEYWORD RESEARCH
You may have interesting content, but it will not generate enough traffic if you do not use the right keywords in your content. Research the keywords surrounding your industry and make good use of them in your content creation. If you are confused about what keywords to use in your content, try out these tools; wordtracker.com, Hootsuite, Libbetsuggest, Keyword Explorer, etc.
7. DEVELOP A CONTENT CALENDAR
If not handled right, content creation can become a burden. Create a content calendar so that you know what you should be doing and when you should be doing it. This will help you through the process of content creation. Content creation is exciting when you work on schedule; it is also frustrating when you work without a calendar.
You can’t know how good or bad you are until you start creating content. Write it, design it, create it. This way, you can figure out if you are great at it or if you need help.
Never upload your work without editing. If you are not sure of the content you’ve created, get someone you trust to look at it. However, when it comes to content creation, a professional content developer is always the way to go.
10. UPLOAD YOUR WORK
Only do this when you are sure your work is great. The internet does not forget, and it is not okay to have your audience spot a mistake that you should have seen.
So there you have it, the process of content creation. Pretty straightforward right?
But, if you need help creating the right content for your site or page, leave a comment and your email address, and we will get back to you ASAP.