Ever Heard Of An SEO Strategist? Here’s Why You Need One.


First, let’s start with what SEO means.  SEO means Search Engine Optimization; and, it is the activity of ensuring a website, your website can be found in search engines by putting in words or phrases relevant to what your site is offering.

Still not sure if you understand? Okay, think of the last time you used the internet. How did you find what you were looking for? Exactly! You used a search engine. Now, these search engines do not know how awesome your content is unless you help them; and you do this through SEO. Great SEO and the search engine, in turn, helps users find your site when they input words or phrases relating to your website. For instance, if your website sold chic bags, and a user were to type in the words affordable chic bags, your site would pop up in the top search results. But, this only happens with well-placed SEOs and the best person to do this is an SEO strategist. Basically, with a well-optimized site and a great SEO strategy, your website, and in turn, your business can appear in top search results. 

 SEO strategy is also referred to as “SEO approach” or “search engine optimization strategy”, and it is the process of organizing, outlining and implementing steps to improve the search engine ranking of a site. In other words, SEO strategy is the process that you follow when you want to get more organic traffic; that is when you want to be seen by your target audience.

Not everybody has the time and skill to implement an SEO strategy, and that is why there are SEO Strategists. An SEO Strategist works to make sites and pages appear in search engine results. An SEO Strategist has the time and skill needed to create the SEO strategy your website needs. An SEO strategist is responsible for implementing SEO and social media strategies for clients. They can gauge the goals that are necessary for the success of the client’s campaign.


What does an SEO strategist do?

  1. An SEO Strategist performs keyword research that relates to the client’s business to optimize the prevailing content and discover new opportunities.
  2. They suggest and implement strategies for content development. They make sure all the strategies are in line with the client’s business.
  3. They also create marketing content like blog posts, case studies etc.
  4. They assist in creating and implementing content strategies, keeping in mind the client’s SEO goals.
  5. They keep the momentum going with SEO, social media, and internet marketing industry trends and development.
  6. They analyze and keep a tab on the results and search performance across all the channels.
  7. They monitor web analytics dashboards, to know the website’s performance, which in turn helps the client understand what works for their business and what doesn’t.

An SEO Strategist maximizes your website’s chances at being among the sites to come up when a user inputs your keywords; and this is accomplished through a combination of on-page and off-page techniques; including social media strategy, information architecture, site speed optimization, content strategy and more. Things that you as a business owner would not be familiar with, or have the time or skill to do. 

Some people think that as long they post valuable content, SEO doesn’t matter. They believe as long as they post great content then their site would come up on search engines, but, it doesn’t work that way.  Without an SEO strategy, your content and website will stay hidden, and your target audience will not see it. SEO Strategy matters; it can be the difference between getting tons of traffic to your website or getting lost among the thousands of other sites on the internet. Quality content is great for building customer trust, but SEO is what helps users find your content.

Your website might be well designed, and it may have a lot of great content, but if nobody can find it, you won’t attract new customers or grow your business. This is why it’s important to have an SEO Strategist; through great content and an even greater SEO strategy, they bring much-needed traffic to your site.